This has been a fashion experiment I've done during my graduation. The whole idea started with me customizing clothing for friends, then evolved to the point of selling online and in some stores, having done a runway show and a fashion editorial (this one by another photographer).
The pieces were done following my models, with only the cutting and sewing outsourced; the prints and finishing were all done by hand in my studio, where I also photographed the pieces, and occasionally, models wearing it. More on this can be seen at the Photography + Image Edition gallery.